Getting Example Juice Co found on ChatGPT
Check and first fixes, finished 28 Oct. Phase 2 starts once you've been through the questions and the new wording below.
Visitors land on the page they were after, and Google passes the old address's standing on to the live one.
Your title and description are what people read in Google before they decide to click.
Your site is at level 3 of 5 today: Google and AI tools can reach it and the core product details are there, but there are errors and gaps. Level 4 is the AI-ready benchmark. We re-score at phase 5, once the bigger fixes are live, so the level doesn't move with each small fix.
Everything we've changed so far that helps you show up in Google, Google Shopping and AI search, and why each one matters. Every change is recorded and can be reversed.
Old and misspelt addresses now forward to the live page: old blog addresses, the reviews page and two products. One older forward that led nowhere now points at the right product.
Why it matters: Visitors land on the page they were after, and Google passes the old address's standing on to the live one.
Each one is written for what shoppers search for. They go live once you've had a look. Review it →
Why it matters: Your title and description are what people read in Google before they decide to click.
Every page read as raw code, alongside a year of your Search Console data and Google's own check on each page. See it →
Why it matters: It tells us what is holding the site back and in what order to fix it. The 17-point scoreboard tracks each fix.
This is a sample: the rows are made up to show how it works. On your own page, for each page we write what we'll do and why, and you tick OK or choose Change and tell us what you'd like instead. Anything you leave alone, we go ahead with.
These products are switched off in your store, but Google still lists some of them, and anyone who arrives lands on an error page. We'll forward each to the closest page that's still selling.
OK to forward each one as shown?
| # | Page | What we'll do | Your call |
|---|---|---|---|
| 1.1 | /products/apple-pear-juice-6-pack Apple & Pear, 6 x 750mL (switched to draft in October) | Forward it to /collections/blended-juices Your Blended juices. If it's coming back, choose Change and we'll leave it alone. | |
| 1.2 | /products/summer-gift-box Summer Gift Box (sold out and switched off) | Forward it to /collections/gift-packs Your Gift Packs collection, the closest page that's still selling. |
These pages have been taken down, but Google still shows some of them and people still click through, so they land on an error page. A forward sends them, and Google, to a page that's still there. We've picked the closest live page for each.
OK to forward each one as shown?
| # | Page | What we'll do | Your call |
|---|---|---|---|
| 2.1 | /blogs/news/our-new-labels An old news post that's been taken down | Forward it to /blogs/news Your news page, so visitors land on your latest posts. | |
| 2.2 | /pages/reviews-1 An old copy of your reviews page | Forward it to /pages/reviews The reviews page that's live today. | |
| 2.3 | /pages/competition-terms Terms for an old competition | Forward it to /collections/all Your Shop All page, so visitors land somewhere they can buy. |
Your store has grown several collections that show the same products as another one. When Google sees two pages the same, it splits its attention between them and may show the weaker one. For each copy below we'll take it off your online store (it stays in your admin, so nothing is lost) and forward its address to the page that stays. Where two pages show the same thing, we keep the one Google sends more people to (clicks in the last 90 days, then the last year), and the one in your menu if it's a tie.
OK to tidy each one as shown?
| # | Page | What we'll do | Your call |
|---|---|---|---|
| 3.1 | /collections/750ml-range 750mL Range: the same products as 750mL Bottles; both are in your menu | Forward it to /collections/750ml-bottles 750mL Bottles brings in more from Google, so it stays and the menu link moves to it. | |
| 3.2 | /collections/all-juice-1 A copy of All Juice made by an app | Forward it to /collections/all-juice The original, which is the one in your menu. |
Some pages exist only to make your site work: they feed the bundle builders, the homepage carousels or an ad. Shoppers never browse them, but Google can still find them and show them instead of your real pages. Hiding a page from Google leaves it working exactly as it does now.
OK to hide each one as shown?
| # | Page | What we'll do | Your call |
|---|---|---|---|
| 4.1 | /collections/featured Featured: a menu heading whose own page shows no products today | Hide it from Google, and point the menu link at Shop All Shoppers who click it land on an empty page. | |
| 4.2 | /collections/homepage-carousel Feeds the carousel on your homepage | Hide it from Google It keeps working on the homepage; Google stops showing it in place of your real collections. | |
| 4.3 | /pages/ad-landing-page An ad landing page with no search traffic of its own | Hide it from Google Your ads still reach it. |
These depend on your plans, so we've written what we'd do and what would change our mind.
OK as shown, or tell us what's changed?
| # | Page | What we'll do | Your call |
|---|---|---|---|
| 5.1 | /collections/christmas-packs Christmas Packs: last year's gift packs, no special price on them right now | Keep it for this Christmas, with a fresh title and description No Christmas special this year? Choose Change and we'll forward it to Gift Packs. |
This is a sample with made-up rows. On a real page we rewrite the titles and descriptions Google shows for every page (109 on this client's site), each row showing today's wording and ours, and every fact comes from your own site.
Anything you don't change counts as approved. Need a break? Save for later keeps your notes here without sending them.
Your homepage, and pages where we've taken out health-claim wording.
| # | Page | Title in Google | Description in Google | Why |
|---|---|---|---|---|
| 1 | / | NowExample Juice Co | Juice NewExample Juice Co | Pure NZ Fruit Juice, Delivered | NowWelcome to our store! We make juice. Shop now. NewPure New Zealand fruit juice with nothing added: single fruits, blends and gift packs, delivered across New Zealand and Australia. | Gives the homepage a description that says what you sell and where you deliver. |
| 2 | /collections/gift-packs | NowGift Packs - Example Juice Co NewJuice Gift Packs and Hampers | Example Juice Co | Nownone, so Google makes one up NewJuice gift packs ready to give: mixed six-packs, Christmas boxes and corporate gifts, with a note added free. | The page had no description, so Google was making one up. |
| 3 | /products/orange-juice-750ml | NowOrange Juice 750ml - Example Juice Co NewPure Orange Juice 750mL | Example Juice Co | NowOur best juice ever!!! Great for your health and immunity. NewCold-pressed orange juice with nothing added, in a 750mL glass bottle. Keep chilled once opened. | Takes out the health promise and adds what shoppers check before they buy. |
The pages Google shows most often. Have a look if you'd like.
| # | Page | Title in Google | Description in Google | Why |
|---|---|---|---|---|
| 4 | /collections/all | NowProducts - Example Juice Co NewShop All Juice | Example Juice Co | NowBrowse all products. NewEvery juice we make in one place: single fruits, blends, gift packs and bulk boxes. | Shows the whole range in the description. |
| 5 | /blogs/news/how-our-juice-is-made | NowHow our juice is made NewHow Our Juice Is Made, Orchard to Bottle | Example Juice Co | NowIn this post we talk about how our juice is made... NewFrom picking to pressing to bottling: how we make juice with nothing added, step by step. | Matches how people phrase the question in Google and AI tools. |
| 6 | /pages/delivery | NowShipping NewDelivery Times and Costs | Example Juice Co | Nownone, so Google makes one up NewDelivery times and costs for New Zealand and Australia, plus how chilled orders travel. | Answers the question shoppers ask before they buy. |
We check your site on 17 points, the way Google and AI search tools read it. This is where each one stands; it changes as the fixes go live. What we found is from 20 Oct 2026.
Your site is at level 3 of 5 today: Google and AI tools can reach it and the core product details are there, but there are errors and gaps. Level 4 is the AI-ready benchmark. We re-score at phase 5, once the bigger fixes are live, so the level doesn't move with each small fix.
Google and every AI tool we checked can reach your site. 7 pages in the list you give Google shouldn't be there, such as copies of other pages, test pages and ad and campaign pages.
147 of your 175 main pages are in Google; the detail lists each of the rest with Google's reason. 28 more pages are sent elsewhere by a script in your theme, so Google treats them as a redirect rather than a page of their own. 6 pages answer normally but show an error or nothing of their own.
38 products sold only in your overseas markets are invisible to Google: Google is served your home market.
The short file AI shopping assistants read about your brand carries the platform's generic text, not a description of you.
1 address your site links to leads to a dead page. 32 dead addresses still show in Google. 10 of them brought visitors in the last 90 days. 3 old addresses forward to a dead page.
Done so far: Forwarded dead addresses to the right live page. See it →
7 pages show another page's content instead of their own. 7 ad and campaign pages are live with no search traffic of their own. 1 page looks like a copy of another page, with no visitors and no menu links. 8 pairs of pages are copies of each other.
88 pages have no main heading. 58 pages show two main headings, which can leave Google unsure which one is the page's. 2 pages reuse the homepage's Google description. 95 pages have no description at all. 31 pages show a main heading that belongs to another page or section.
Pages load smoothly for real visitors: nothing is in Google's poor band.
Now: Nothing to do.
36 product and article images have no useful label for search engines and screen readers. 9 more image tags have no label at all. 23 images are over a megabyte, which slows the pages they sit on.
11 pages show in Google but win fewer clicks than your other pages at the same position.
13 product pages, including your best seller, carry their barcode in a format that breaks their product details. Google reads past it; stricter readers may not. 27 articles carry their article details in a format that doesn't parse. 48 pages carry no breadcrumb details, which tell Google where they sit in the site. Most of your 32 product pages leave a rating, shipping details and returns details out of their product details, which Google's free product listings read.
Most of your listings are live on Google Shopping. 13 are turned down for a reason other than stock, such as a product-policy flag.
On 7 pages, 23 phrases Google shows use wording your brand kit rules out.
68 pages have no link from anywhere on your site.
Your brand has no entry in Wikidata, the public database many AI tools draw on. 6 of the profile links in your site's company details are empty.
The sites linking to you haven't been reviewed one by one yet.
86 of the 242 visits from AI assistants land outside your analytics' AI channel, so they count as other traffic.
| Measure | Baseline, 20 Oct | Goal |
|---|---|---|
| Phase 1 fixes | ||
| Links on your site that go nowhere | 1 | None |
| Old addresses forwarding to a dead page | 3 | None |
| Dead addresses Google still shows | 32 | None |
| Old addresses forwarding to another website | 0 | None |
| Later phases | ||
| Pages showing another page's content | 7 | None |
| Pages reusing the homepage's Google description | 2 | None |
| Pages with no main heading | 88 | None |
| Pages with two main headings (a risk, not a fault) | 58 | No target: reported |
| Product and article images with no useful label | 36 | None |
| Product pages whose barcode Google can read | 6 of 19 | Every product that has a barcode |
| Page jumping while loading (Google: 0.1 or under is good, over 0.25 is poor) | 0.01 | In the good band |
| Pages no other page links to | 68 | Only hidden pages |
| Articles that link to a product | 27 of 27 | All |
| Main pages in Google | 147 of 175 | Every page that should be |
5 phases, with a stop after each one where we need you (the blue diamonds).
Where the data on this page came from.